How do I choose a beta tester?

What is beta testing?

It is a testing method where real users will test the product in a real-time environment and then provide their valuable feedback. Based on the feedback provided, the necessary changes or modifications can be done to the product

Following are four important ways to choose a beta tester:

1. Capture their attention: There should be a nicely designed landing page or a proper communication channel that should invite beta testers. Their details and the incentives they can obtain for participating in the beta test should be clearly written in the form and documents respectively. The first step is to gather the details of a fixed number of beta testers that are required to carry out the test. But, only after carrying out filtering and a proper recruitment process should a beta tester be selected.

2. Strategic segmentation: User personas can be created in order to build a list of testers who can be of value to perform the beta test. Certain metrics can be examined such as average session duration, session interval, number of sessions and screen flow to look for a pattern. Once the common use patterns are uncovered, users can be divided into segments and then each segment to a persona can be mapped.

3. Focus on those users who are really interested: Those users who are genuinely interested in your product or have used your products before will let others also know about the great features of the product. These are the ones who are highly optimistic about your product and will go to any extent to enhance the products’ effectiveness. Send invitations to these users through various platforms.

4. The power of lists: Marketing activities are carried out because of lists. Lists of those customers who may be more or less interested in your product or service. They might even show keen interest in your product, but, due to certain constraints are not able to buy the product.

An opt-in page or a sign-up page can be created for building a list of beta testers. Bulk emails can be sent and then evaluated. Based on the evaluation a list can be developed.

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