Skip to main content

How do I choose a beta tester?

What is beta testing?

It is a testing method where real users will test the product in a real-time environment and then provide their valuable feedback. Based on the feedback provided, the necessary changes or modifications can be done to the product

Following are four important ways to choose a beta tester:

1. Capture their attention: There should be a nicely designed landing page or a proper communication channel that should invite beta testers. Their details and the incentives they can obtain for participating in the beta test should be clearly written in the form and documents respectively.  The first step is to gather the details of a fixed number of beta testers that are required to carry out the test. But, only after carrying out filtering and a proper recruitment process should a beta tester be selected.

2. Strategic segmentation: User personas can be created in order to build a list of testers who can be of value to perform the beta test. Certain metrics can be examined such as average session duration, session interval, number of sessions and screen flow to look for a pattern. Once the common use patterns are uncovered, users can be divided into segments and then each segment to a persona can be mapped.

3. Focus on those users who are really interested: Those users who are genuinely interested in your product or have used your products before will let others also know about the great features of the product. These are the ones who are highly optimistic about your product and will go to any extent to enhance the products’ effectiveness. Send invitations to these users through various platforms.

4. The power of lists: Marketing activities are carried out because of lists. Lists of those customers who may be more or less interested in your product or service. They might even show keen interest in your product, but, due to certain constraints are not able to buy the product.

An opt-in page or a sign-up page can be created for building a list of beta testers. Bulk emails can be sent and then evaluated. Based on the evaluation a list can be developed.   
Labels:

Comments

Post a Comment

Popular posts from this blog

5 Key Activities of UAT

User Acceptance Testing (UAT) ensures that a product is made according to the customer requirements. The ultimate goal of a product is that it should work seamlessly in a real-time environment thereby offering the necessary services to be of worth in the marketplace. This testing method solidifies the testing process and makes the product robust and scalable. In this article, you will get to know the five activities of UAT.    What is User Acceptance Testing? In this testing method, end-users will take up the responsibility to test and evaluate the software application. The feedback provided by end-users will be analysed by the testing and development team to make any necessary changes and modifications for improving the quality of the software application. Following are the 5 key activities of UAT : 1. Initiate with a well-defined plan: Conducting User Acceptance Testing (UAT) in a feasible and rewarding manner requires implementing a well-defined plan of action. Information pertain
3 comments
Read more

Difference Between Regression Testing and Integration Testing

  What is regression testing? It is a testing method that is performed to ensure that despite making any changes, modifications and updations to the code, the existing functionalities of the software application are working as expected. The overall functionality and stability of the existing features are tested using this testing method. Test cases that have been already executed are partially or fully selected and then re-executed in order to make sure that the existing functionalities are working as expected. What is integration testing? It is a testing method where different software modules are validated based on how they function when they are combined, especially in terms of performance and effectiveness. The focus is on finding defects when these software modules that have been coded by different programmers interact with each other. How the data is being communicated amongst these modules is thoroughly checked.                 Difference between regression testing and
1 comment
Read more

5 reasons why Agile Methodology is better than Waterfall

IT deployments relied on the waterfall model and it worked really fine. But, with the advent of the agile model, the speed and agility of project development are taken to an all-new level, and thus businesses are steadily shifting their focus in adopting the agile methodology . The Waterfall model has some flaws where the dominance of agile wins. In this article, you will get to know about the five reasons as to why agile methodology is better than the waterfall model. What is agile methodology? It is a process where a project is broken down into several phases and each of these phases is developed in an iterative manner till a specific objective is attained. Teams collaborate and communicate constantly to discuss and work on the project’s progress. Stakeholders are constantly collaborated and continuous improvement takes place at every stage. Team members are properly assigned with their specific roles and responsibilities and simultaneously values, opportunities and problems are
Post a Comment
Read more